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Nike May Have Scored The First Goal, But The World Cup Is Long
Matthew Gain Originally posted on MatthewGain.com Source – Nielsen According to independent studies by Nielsen and Meltwater, Nike has stolen a march on official sponsors by generating the most buzz...
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Trust Barometer and Its Implications for Social Media
Matthew GainThis post studies the implications for social media as revealed in the 2012 Trust Barometer, focusing on specific examples for businesses in Australia. The post was originally published on...
View ArticleFriday Five: How to Respond to Activism on Your Social Media Presences
Matthew GainCompanies’ social presences, be they on Facebook, YouTube, Twitter, or elsewhere, are quickly becoming primary targets for activist organizations. Of course this is not to say the days of...
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